So I attended a day-long presentation on Acrobat and Creative Suite 5.5 recently. Here are the primordial take-aways I got out of it:
* mobile is "big" for Adobe (now). Really!
* the typical information worker spends 17 hours a week *creating* content.
* rich media will be 25% of content by 2013.
* HTML5 is not a document format.
^ That's something which occurred to me during the Acrobat-portion of the presentation.
* process improvements and reducing costs are the top priorities in companies.
* process improvement leads to productivity gain.
* reduced costs are achieved via standards, best practices.
* that's what drove Adobe's work on Acrobat X. Editing content, table data, headers, OCR, sharepoint integration, highliter and sticky-notes, PPT to PDF, embedded QT and MPG, commenting tools, forms, digital signatures, document comparison, a macro system, legal and governmental electronic document standards support, et al.
That's it in a nutshell.
Oh yes: Flex/ActionScript content is maybe 10% of Adobe's business.
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